Advertise in INNOVATION



INNOVATION is the voice of the industrial design profession and the quarterly publication of IDSA. It provides in-depth coverage of industrial design issues while communicating the value of design to business and society at large.This award-winning quarterly is generously illustrated with images of cutting-edge designs. For the past several years, issues have been made available digitally to all members for review on their computers or tablets. Older issues and selected articles of every issue are available to anyone interested in industrial design. Issues of INNOVATION dating back to its origination in 1982 are available in offices worldwide for staff use—your ad will have longevity unrivaled by other design publications. INNOVATION reaches more industrial designers in North America than any other ID publication. It is the publication designers go to for content and substance on industrial design. You want to reach those designers who make the early decisions during product development.

Circulation / Readership

INNOVATION is available to over 2,200 IDSA members, US and international design organizations, and C-suite executives in Fortune 500 companies. With many design firms electing to spread their association membership investment among several allied professional organizations, INNOVATION, boasts a pass-along readership of over 10,000.

Readers come from the following types of organizations: corporations (35%); design firms (44%); design educators (7%) and others. Readers hold positions such as business executives, corporate design managers, heads of design firms and design consultants. Readers represent all segments of industrial design including automotive, medical equipment, furniture, consumer electronics, housewares and more. There is no more cost-efficient way to reach the industrial design community than by advertising in INNOVATION.

For advertising details, please contact Carrie Green at 703.707.6000 x100, carrieg@.




INNOVATION is published quarterly. Here is the schedule of deadlines for advertising in the 诚信彩票网 issues.

Spring 诚信彩票网 Issue
Ad Orders – Feb. 1
Materials due – Feb. 14
Issue Release – Mar. 27

Summer 诚信彩票网 Issue
Ad Orders – May 1
Materials due – May 15
Issue Release – June 19

Fall/Yearbook 诚信彩票网 Issue 
Ad Orders – Aug. 1
Materials due – Aug. 7
Issue Release – Oct. 2

Winter/Education 诚信彩票网 Issue
Ad Orders – Oct. 1
Materials due – Oct. 16
Issue Release – Dec. 4

诚信彩票网 INNOVATION Media Kit